Tell me you made a very atas brochure without telling me you made a very atas brochure
Precinct 10 at Putrajaya
Sales brochure
Once in a while, I get work on something really lavish. Under the creative leadership of Chimera’s Joe Lam, we were tasked to create a sales piece that befitted the prestige of Putrajaya’s most sought after precinct. Due to its lakeside location, the direction was to express a natural sense of luxury – in other words, show us luxury, but not in a bling way...
So we pulled out all the stops. Each brochure (sorry I mean, hard cover book) was handbound with a raw silk cover, embellished with a stainless steel title plate, and encased in a presentation box. Inside, photographic prints were hand-pasted into pages of unbleached, archival quality fine paper. Over the top? Yes, so judge me.
As the idea was to help buyers envision a full day in this Precinct 10, (which, at time of printing was still a vast construction site) the images offered previews of this lifestyle – majestic, poetry inducing sunrises, manicured lawns shimmering in the midday sun, well deserved drinks in the dappled evening shade.... well you get the picture :-)
Within the pages, the concept of ‘the passage of time’ was further enhanced with subtle details such as light to dark coloured chapter dividers, and page numbers denoted by the movement of a sundial.
KEY COLLABORATORS
Client
Putrajaya Holdings
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Creative Director & Writer
Joseph Lam
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Designer
Allie Hill for Chimera Design
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Photography
Studio DL
