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Abundant harvest: a visual expression of a brand’s treasured values
Chinese New Year of the Rabbit
Illustrations, hong bao design & reel
2023 was the year of the rabbit. The client, Bio Harvest Sdn Bhd is a family owned company who prides themselves in living their core values. For their hong bao design, I proposed a set of bunny illustrations that reflected their treasured values of generosity, kindness and integrity. A limited edition box set of the hong bao packets was produced as exclusive gifts for business associates, friends and family, as well as festive promotion giveaways.
Inside each hong bao were 88 prancing bunnies, the auspicious number of double prosperity in Chinese!
I also created a reel to narrate the story on Tiktok.
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Volume on!
Music played and arranged by Komeil Zarin, based on the song 'Gong Xi Gong Xi'.
KEY COLLABORATORS
Client
Bio Harvest Sdn Bhd
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Designer
Allie Hill
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