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Abundant harvest: a visual expression of a brand’s treasured values

Chinese New Year of the Rabbit

Illustrations, hong bao design & reel

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2023 was the year of the rabbit. The client, Bio Harvest Sdn Bhd is a family owned company who prides themselves in living their core values. For their hong bao design, I proposed a set of bunny illustrations that reflected their treasured values of generosity, kindness and integrity. A limited edition box set of the hong bao packets was produced as exclusive gifts for business associates, friends and family, as well as festive promotion giveaways. 

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Inside each hong bao were 88 prancing bunnies, the auspicious number of double prosperity in Chinese!
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I also created a reel to narrate the story on Tiktok.

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Volume on!

Music played and arranged by Komeil Zarin, based on the song 'Gong Xi Gong Xi'.

KEY COLLABORATORS

Client

Bio Harvest Sdn Bhd

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Designer

Allie Hill

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